Imagine spending just 6 hours a week to increase your business’s recognition, traffic, and sales with minimal cost. That’s correct! About 90% of marketing experts claimed that social media created great exposure for their company, and that’s only one of its many benefits. Social networks are now a major aspect of every marketing strategy, and the advantages of using social media are so excellent that anyone not using this affordable resource is missing out on an incredible marketing opportunity. It’s very easy to see that social media marketing is a crucial element for success in marketing and many marketers understand the potential for business growth using the platform. Even so, some of these professionals are not sure of which techniques to use and if they are helpful. According to Social Media Examiner, about 96% of marketing professionals are currently getting involved in social media marketing, but 85% of participants aren’t sure which tools are the ideal to use. With our help, we will clear the confusion by carefully explaining the benefits of using social media to advertise your business.
1. Increased Brand Awareness
Social media is one of the most affordable digital marketing methods used to distribute content and improve your business’ visibility. Using a social media strategy will dramatically increase your brand recognition since you will be connecting with a wide audience of consumers. To start, create social media accounts for your business and start interacting with others. Get staff members, business partners, and sponsors to “share” and “like” your page. Just simply having people interact with your content will raise brand awareness and start building your reputation as a business. Every post that is shared will be exposed to a new network of individuals, which can lead them to become potential clients, and the more people who learn about your business, the better. By investing just a few hours every week, over 91% of marketers agreed that their social marketing efforts significantly increased their exposure. There is no doubt that by just having a social media page your brand will benefit, and with routine use, it can gain a wide audience for your business.
2. More Inbound Traffic
Without posting your business on social media, your inbound traffic is restricted to your regular customers. The individuals aware of your brand are likely looking for the same keywords you already rank for. Without using social media as part of your marketing strategy, you’ll have a lot more difficulty connecting with anyone outside of your loyal customer circle. Every single social media profile you include in your marketing mix is a gateway to your website, and every piece of content you post is another chance to gain a new customer. Social media is a platform of different kinds of people with varying backgrounds and characters. With different people come different needs and different mindsets. Distributing your content on as many platforms as possible helps these people to organically reach your business. For example, perhaps someone in an older demographic of consumers will look for your website using a specific keyword on Facebook, but others could begin their search by making use of a different social media platform completely because they search for products absolutely differently. By promoting on social media, you can efficiently open your business to a broader variety of versatile consumers all around the world.
3. Improved Search Engine Rankings
Although posting on social media could get your business some website traffic, more effort than that is needed to see substantial success. Search engine optimization is very crucial for attaining higher page rankings and getting traffic to your business website. While social media doesn’t directly improve search engine rankings, Social Media Examiner explains that more than 58% of marketing professionals who have been using social media for 1 year or longer still see better search engine rankings. Being able to rank in the top positions for your keywords will boost your traffic and continue to yield positive results for your business. Let’s admit it, everyone uses Google to search for information, and they most likely won’t navigate past page 1 due to the fact that their answer normally is on the 1st page of results. If your business website isn’t ranked at the top of search engine results, you should perhaps adjust your SEO strategy. To give yourself the best chance of ranking higher through social media, create top-quality content that incorporates your targeted keywords. Content like blogs, infographics, case studies, company information, and team member photos will make your business’s social media profile interesting and trustworthy. Once you start posting high-quality content, you’ll begin to build a social media community where followers will “share” and “like” your content. Most importantly, it gives you more chances to get in front of industry influencers who will write about your company and give links back – which will really help to directly improve search engine rankings.
4. Improved Brand Loyalty
One of the main objectives of mostly all businesses is creating a loyal customer base. Taking into consideration that customer satisfaction and brand loyalty generally go hand in hand, it is essential to frequently engage with customers and begin developing a bond with them. Social media is not only limited to presenting your brand’s products and promotional activities. Customers view these platforms as a service channel where they can interact directly with the business.
Social media marketing is perhaps the most affordable part of a marketing strategy. Signing up and creating a profile is free for nearly all social networking platforms, and any paid promotions you decide to spend for are a fairly low cost compared to other marketing strategies. Being affordable is such a benefit because you can see a greater ROI and keep a bigger budget for other marketing and business expenditures. If you choose to use paid marketing on social media, always start small to see what you should expect. As you get more comfortable, change your strategy and try raising your budget. Just by investing a small amount of time and money you can dramatically increase your conversion rates and ultimately get a return on investment on the money you once invested.