You might be thinking about how you see relevant advertisements on different social platforms based upon your search activity?
This is where digital marketing comes into the picture. What all things we search and what our interests are, according to that we see ads by a business/brand.
Digital marketing has improved the interaction and communication between the business/brand with their target audiences via different channels. Before the ads use to include print media, Television, newspapers, radio, and so on where there wasn’t any direct relation with their consumers.
DEFINITION OF DIGITAL MARKETING
Digital marketing includes the creation, promotion, and maintenance of the online presence of a business/brand/organization using different platforms.
TYPES OF DIGITAL MARKETING
Digital marketing isn’t a single activity. In fact, it’s a combination of online processes used based on the type of business. A few of them are:
1. CONTENT MARKETING:
Content is a relevant piece of information by which a business/ brand can target a particular audience. It could be either product-focused, business-focused, or education-focused & the channels by which it is promoted are Videos, Blogs, Case Studies, Social Media Posts, and so on. The strategy of the content depends on the business/brand and how you want to grow it.
2. SEARCH ENGINE OPTIMIZATION:
Boosts the number of website visitors by enhancing the quality of the website by making use of relevant keywords, On & Off-page optimization, back-links, related content speed, etc. & making sure that it is visible on the 1st page of search results.
3. SOCIAL MEDIA MARKETING:
Social media marketing is all about client service. Companies and even professionals promote themselves by means of social media platforms like Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Pinterest, and many more. It also includes the creation of interesting content that attracts readers. Social media also enables customers to give feedback- both positive and negative- to an individual or organization.
4. EMAIL MARKETING:
This is a very affordable way to connect existing and potential customers and target audiences. Email marketing really helps to develop a brand image, offer information to the target audience, and increase the customer base. It also allows client retention by building loyalty.
5. SOCIAL ENGINE MARKETING:
It is a paid type of advertising where the website visibility is improved on the search results. Its segments are PPC (Pay Per Click) & SMM (Social Media Marketing). It is more of buying visits instead of earning them organically, whenever the ad gets clicked by the site visitor the publisher is paid.
WHO ARE DIGITAL MARKETERS
People who create the presence of business/ brand in a digital space by marketing the brand, its product, creating awareness, and so on. They build strategies & handle marketing campaigns to increase engagements.
Digital marketing ranks amongst the fastest expanding industries in the world. With mobile phones and high-speed Internet connections getting more affordable, the world is now more digitized than before. It helps get in touch with people & it is very cost-effective when compared over traditional marketing. Therefore, its popularity is on the rise.
To know more about Digital Marketing get in touch with us on firstname.lastname@example.org. You can also follow us on Facebook, LinkedIn, Instagram, and Twitter.