Advantages of performing SEO on your website
1. Low cost when compared to Pay Per Click (PPC)
Organic SEO is comparatively low cost. It only costs a routine investment of time in good content and a healthy and balanced dose of patience on your part. When you find your website on the top of organic search engine results, you can relax and watch the traffic come in. This is without the need for a monthly budget plan on PPC (pay-per-click) marketing like Google Adwords.
The issue with PPC (pay-per-click) marketing like Google Adwords is that right after your budget runs out, your traffic stops. SEO is basically the gift that keeps on giving.
As your online web content matures, it is indexed by search engines like Google & Yahoo and you create backlinks to your web pages. Other people also link to your web content and your website gains authority on the particular theme or focus topic.
The final result of this is more organic website traffic. This is delivered with better keyword rankings for your website.
2. Higher brand credibility & authority
Actually, most people trust the first search engine result they find for a keyword or search term when they punch it into search engines like Yahoo or Google. They see companies that rank good on search engines like Google as trustworthy. So, by doing Search Engine Optimization your website becomes a brand that can be relied on.
Google filters website content based upon strict content guidelines strengthened by frequent algorithm updates. The algorithm updates determine where and when the search engine shows a top-ranking website. This means people receive the most relevant content when they carry out searches. This is why people trust Google’s top-ranking results. And why these websites indicate much higher credibility than lower ranking websites.
3. Your website needs to be on the 1st page of Google organically
The majority of people never scroll past the 1st page of search engines. When last time did you go to page 2 of the search results? This shows that if your website is not ranking on the 1st page of Google, or other search engines, you are losing out on potential clicks and overall organic brand awareness.
By reaching to the first page of search engine results, you are assuring yourself a constant flow of organic website visitors.
By moving to the top of the 1st page, you start to develop your brand as a leader in your field.
4. Good results need minimal maintenance when it comes down to SEO and long-term benefits
When compared to PPC paid marketing like Google Adwords, the impacts of SEO are long-lasting and do not immediately stop paying off when the budget ends.
Unless you use what we call Black-hat SEO techniques, where you use discredited SEO practices, your SEO results will be long-lasting. Black-hat strategies could remove your website off Google at the next Google algorithm update. So always keeping up-to-date with the most recently released information from Google and SEO specialists and experts is important.
There is, obviously, some upkeep when it comes down to maintaining SEO and helping keep top rankings on search engine results. Content needs to be regularly and technical website and SEO fixes need to be done occasionally.
However, it will be hard for competitors to beat you when you keep regularly practicing good SEO.